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Your go-to source for real talk on mental health and wellness.

PHOTO: Vlada Karpovich

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Unlock the Power of Affiliate Marketing for Your Wellness Brand

Standing out in the wellness industry can feel like navigating a crowded beach at sunset—beautiful, but overwhelming. You’ve poured your heart into creating products and services that make a difference, but how do you reach the right audience without breaking the bank on marketing campaigns?

Nov 133 min read

A woman kneels on sandy beach waxing a colorful surfboard. She wears a pink top, bracelets, and a necklace. Text: Surfing a clean planet.

Social Media Setup for Businesses: Claim Your Digital Space with Professional Guidance

Imagine standing at the edge of a calm sea, the horizon wide open, the air filled with possibility. That’s what it feels like when you decide to step into the digital world with purpose. At La Playa Media and Marketing, we see every brand’s online beginning as that moment: a bold, beautiful first step into visibility. Because setting up your social media profiles isn’t just about ticking boxes or uploading photos.

Oct 304 min read

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Why Many Wellness Brands Need an Instagram Reboot — And How to Do It Mindfully

Instagram isn’t just a social media platform, it’s the heartbeat of connection for wellness brands. It’s where you share your story, build trust and inspire real transformation. Yet, for many wellness professionals, keeping that feed fresh, engaging and authentic often feels overwhelming, confusing, or downright discouraging.

Oct 164 min read

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Mood Over Metrics: How ‘Vibe Marketing’ Is Reshaping Website Design

As bounce rates climb and attention spans shrink, the websites that stand out today aren’t always the fastest or flashiest—they’re the ones that feel different. Designing for emotion, what we call vibe marketing, is changing the way websites connect with users. It's no longer just about structure or content; it's about the mood your site creates, the energy it gives off, and the emotional impression it leaves behind.

Sep 184 min read

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How Data, Not Assumptions, Drives Wellness Growth

We’ve all seen it happen: a new wellness product or service launches with excitement, backed by creative marketing and a confident strategy. The team is energized. Budgets are in place. The messaging seems on point. But then… the response doesn’t come. Imagine a wellness brand launching a new product or treatment aimed at millennials.

Sep 13 min read

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Why Rewriting Your Wellness Brand’s Story Can Break Trust

What starts as a dream PR opportunity can quickly become a defining moment, for better or worse. One wellness founder learned this the hard way when their effort to protect a carefully crafted brand story collided with the unfiltered truth of journalism.

Aug 274 min read

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Is Your Brand Costing You Business?

Your brand might be costing you business. Even with great products and loyal customers your image can quietly become outdated and irrelevant as fresh competitors capture attention with bold visuals and messaging.

Aug 203 min read

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The Silent Launch: How Quiet Marketing Can Build a Breakthrough Brand

With many new startups screaming for attention, blasting ads across every platform, throwing extravagant launch events, and flooding inboxes with hype, some companies are choosing a radically different path. There are no fireworks, no viral videos, no celebrity endorsements. Instead, there is a single, well-crafted email.

Aug 84 min read

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Marketing Changes How We See Business: It’s So Much More Than Just Ads

When we first dipped our toes into the world of marketing, we, like many, assumed it was all about the flash: clever taglines, viral videos, perfectly timed social posts and eye-catching ads. Marketing, we thought, was the megaphone you picked up once your product was polished and ready for the spotlight. A way to get attention, fill the funnel, and generate leads. We were wrong.

Jul 304 min read

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Building Trust in Wellness Brands: The Power of Integrity

La Playa Media and Marketing didn’t start in boardrooms or brainstorm sessions, it started in newsrooms built on the foundation of journalism. We come from a world of storytellers trained to chase truth, ask hard questions, and protect the public’s trust. We’ve worked under deadline pressure, balancing nuance and making tough calls about what to publish and what to hold back. That editorial background shapes how we work today.

Jul 264 min read

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The Missed Scoop: Why Wellness CEOs Shouldn’t Stay Silent with the Media

Silence is rarely golden when it comes to building your brand and business. As a wellness CEO or founder, you may feel unsure about how to respond when approached by the media for a feature or interview. As a wellness CEO or founder, you may feel unsure about how to respond when approached by the media for a feature or interview. Should you participate? What if you say the wrong thing? These concerns are valid, but avoiding the conversation altogether can be unfavourable.

Jul 74 min read

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Finding Balance: Authenticity in the Wellness Industry

The wellness industry has always been about connection, real, human connection. But recently, many founders have begun to feel a quiet unease as automation enters creative spaces. AI tools are now writing copy, generating designs and replacing teams once responsible for shaping a brand’s voice.

Jun 184 min read

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What Wellness Brands Should Know About Algorithms and Misinformation

At La Playa Media and Marketing, we’re not just storytellers, we’re truth seekers. With so much digital noise, truth is your wellness brand’s most powerful asset. Yet, truth is becoming harder to identify. In this article, we dive headfirst into the chaotic world of Truth in the Age of Algorithms and online misinformation.

Jun 124 min read

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What Journalism Teaches Us About Building Stronger Wellness Businesses

At La Playa Media and Marketing, our roots run deep in journalism. Early on, one of our team members worked as a local reporter during a fascinating and challenging period for the news industry. Covering everything from politics and crime to city council meetings, social causes, health and parenting issues, entertainment, and sports, they witnessed firsthand the significant changes impacting traditional media.

Jun 73 min read

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Wellness is the New Currency: How Wellness-Driven Brands Are Changing the Game

Wellness isn’t just a lifestyle anymore—it’s a business philosophy, a branding edge, and a cultural shift. From mental health apps and healing retreats to sustainable fashion and conscious real estate, wellness-driven brands are not just offering products—they're offering purpose, presence, and emotional connection.

May 63 min read

The Power of Positive Branding: How Your Marketing Can Improve Mental Health

Brands hold immense influence—not just over what people buy, but how they feel. Marketing has the power to uplift, inspire, and create safe spaces. And with mental health now a global conversation, the role of positive branding has never been more important.

Apr 164 min read

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Branding with Purpose: Highlighting Mental Wellness in Your Products and Services

As consumers increasingly prioritize mental wellness, they are looking for brands that support their emotional well-being.

Apr 44 min read

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Mindful Marketing: Prioritizing Mental Health in Brand Campaigns

Consumers are increasingly seeking products that not only meet their functional needs but also positively impact their mental health and well-being. It’s essential for brands to highlight how their offerings can improve customers’ mental wellness. And it’s not just typical wellness brands that can do this—many industries have the opportunity to promote mental health benefits.

Mar 264 min read

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